《南橘还是北枳，八一八俺在国内见到的美国品牌》 
作者：小鹿喃喃
原文来自：http://www.dutianya.cn



发表日期：2011-04-12 17:05:19
[]    关于进入中国的美国品牌，坊间常有种种传说。最常见的是说这里当作奢侈品的，在美国其实都只是大路货。比如倩碧就是国内的大宝，哈根达斯便宜到档次不及和路雪（顺便说一下，此非美国品牌，也基本上不在美国市场上售卖）什么的。
　　    难得看到纠正说美国物价很贵很贵的豪门贵妇，又常常把快餐店当作正式餐厅的样子说价格。而且说来说去，都是国内最常见的洋快餐店，啥KFC、麦记或是必胜客什么的，早被说过百万次，看来索然无味。
　　    闲着无聊，俺决定盘点一下俺一介平民，在正常吃喝玩乐中所见到的进入国内市场的美国品牌（开店或是专柜）。这样以后什么人想八的时候，也有个参照。省得跟着啥女华人贵妇，满嘴里跑飞机火车，把国人当啥也木见过的土老冒耍。
　　    基本上以俺在魔都见过的为多，偶尔有在帝都或是其他城市惊鸿一瞥见过的。不分门类，无分先后，随机乱八者，是也。
　　


发表日期：2011-04-12 17:08:00
　　GAP
　　The Gap, Inc.[2] (NYSE: GPS) is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008, Gap, Inc. has approximately 135,000 employees and operates 3,076 stores worldwide, of which 2,551 are in the United States.[3] Gap, Inc. remains the largest specialty apparel retailer in the U.S., though it has recently been surpassed by the Spanish-based Inditex Group as the world’s largest apparel retailer.[4]
　　　　说起夏威夷贵妇御用品牌Old Nevy来，俺这样的平民还真无缘得见。倒是他家的兄弟姊妹品牌Gap，落脚南京西路的旗舰店已经正式开张了。隔壁是在百年老店鸿翔百货里翻新的马莎百货，再过去是又一家H&M(高街品牌开店开得不亦乐乎，估计是赚翻了，这店尚未开门)。
　　　　看橱窗，今年重点还是推卡其，不过价格比之同样大推卡其和贴身牛仔，Ｈ＆Ｍ再过去一个街口的优衣库（UniQLu），就没什么吸引力了。总体价格大致与隔壁的马莎百货相仿，马莎好像更多走办公室中产阶级路线，GAP则偏休闲一些。
　　


发表日期：2011-04-12 17:09:00
　　American Eagle Outfitters
　　American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh,Pennsylvania. The American Eagle Outfitters brand targets 15 to 25 year old girls and guys, with 900+ stores in the U.S. and Canada and online at www.ae.com. aerie by American Eagle offers apparel and intimates collections for the AE girl, with 150+ stand-alone stores in the U.S. and Canada and online at www.aerie.com. The latest brand, 77kids by American Eagle, is available online at www.77kids.com, as well as at nine stores across the nation. The 77kids brand offers small sizes and great big style for kids 0-14. AE.COM, the online home of the brands of AEO, Inc. ships to 76 countries worldwide.[3]

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